Innovative thinking

The futre use of NFC technology in POS display

As modern life accelerates and technology continues to advance, people expect everyday products to keep up too. That's why FMCG companies are always on the lookout for the next great innovation.

New product launches, new schemes, new brands, new brand extensions, and new marketing activity are springing up across the sector. But that doesn't automatically mean that they'll all survive. It's innovative thinking and smart working that will ensure individual companies in FMCG succeed. As Andrew Grove, founder of Intel Corporation, says, "Success breeds complacency. Complacency breeds failure. Only the paranoid survive."

Many FMCG company has partnered with NFC Touch to embed NFC tags into merchandising displays for FMCG products. This solution will allow customers to tap their phones against the NFC touch symbols on point-of-purchase units in retail outlets to receive content from the participating brand.

The NFC Touch symbol is built into the signage of the stands and objects as part of their POS display. The content on the tags depends on what we’re doing; say we’re doing a stand for potato chips for example. You have the stand for that project and it can redirect users to a certain campaign or anything that the potato chip brand desires.

Designing and developing in-store activation units for brands and their customers has always been all about the customer experience.

As shoppers demand a more digital purchasing experience, we are at the forefront of customer engagement by providing brands with real time feedback on in-store engagement.

NFC Touch use of NFC technology represents the next wave of the in-store experience and we look forward to enabling it to millions of people through new or existing units.