03
Oct

Telstra promotes NFC in Sydney and Melbourne

The Australian mobile network operator has equipped sales staff in flagship stores with NFC lanyards, helping them to show customers what NFC can do, as well as adding NFC tags to advertising posters and to promotional materials available in shopping mall food courts.[...]

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11
May

Unicef NFC Sticker Campaign - Hong Kong 2013

For the first time, Unicef combined NFC technology with traditional stickers to create NFC Charity Stickers -- stickers that do more than just show your support. They have the power to multiply and turn every donator into an instant volunteer.[...]

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09
Jun

Clothes, Music, and RFID

At a music store in Singapore, they used RFID to connect music and fashion. Each article of clothing was affixed with an RFID label. When the customer took the piece of clothing to the dressing room, speakers began playing music that matched the clothing’s style. Also, a text message was sent to the customer’s phone with an offer for a free download of the song.[...]

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27
Sep

Open a Bottle, Get More Than You Asked For

London creative agency Work Club developed the RFID enhanced SmartCap for Strongbow Gold Cider. The SmartCap is an interactive bottle cap that initiates an event whenever a new bottle of Strongbow Gold Cider is cracked open in the bar. RFID readers are installed throughout the bar, so when a the limited edition bottles are opened, the RFID chip on the inside of the cap triggers an event. The events range from Foursquare check-ins to confetti cannons.[...]

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27
Mar

Burberry Integrates Digital in Physical Stores

In Burberry’s flagship store in London, the upscale fashion retailer retrofitted the entire store for a full, digital experience. All items in the store will be tagged with RFID labels. When a shopper takes their items to certain areas like a dressing room, video specific to that item will begin playing giving the customer more information on the craftsmanship and design.[...]

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12
Sep

Casino to open world’s first NFC-enabled supermarket

Shoppers at the French supermarket chain’s Les Belles Feuilles branch in Paris will be able to use shelf-edge labels equipped with NFC tags to obtain details of each of 25,000 products on offer, scan items into their basket and then checkout by simply tapping their NFC phone to a reader attached to the retailer’s cash register.[...]

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08
Apr

Oxfam tests NFC for donations and content sharing

Oxfam is to trial NFC-enabled interactive posters, wristbands and collection tins in UK towns to let supporters make donations and see video content highlighting the charity’s work using their NFC phones.

To donate money, supporters in Henley and Northampton will be able to tap the posters hung in the charity’s shop windows to trigger a text message that they send to the charity to complete their donation to its Strength to Survive appeal.[...]

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13
Oct

NFC Enabled Lexus Advertisement Appears in Wired

Wired magazine focuses on technology and science, so it’s no surprise they teamed up with Lexus to include an NFC enabled ad in their April 2012 issue. The full page advertisement asked readers to place their NFC enabled phone near the page. Once the phone read the tag, their web browser opened a URL which played a video describing the new Lexus Enform App Suite, a key feature of the touchscreen dashboard.[...]

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23
May

Samsung Galaxy S3 NFC Poster Campaign

Samsung placed several NFC-powered posters all over the USA that offer Samsung Galaxy III users exclusive songs, e-books or videos by simply tapping their phones over the NFC tag. This campaign raises both brand- and product awareness while giving the consumer a reason to scan the tag. At the same time it can be used to promote artists, new publications or upcoming movies.[...]

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21
Apr

Mercedes-Benz Interactive Print Advertisment

Samsung placed several NFC-powered posters all over the USA that offerThese are Mercedes-Benz Explorer's Interactive Print Ads. With this print ads that, once your phone is placed on the ad, you get an interactive video demo of the Mercedes-Benz's power[...]

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