Counterfeiting - The Global Issue
Counterfeit issues are growing at a rapid pace.
In 2016, the OECD published a report in cooperation with the EU Intellectual Property Office (EUIPO), indicating counterfeit products sold in 2013 were worth $431bn, totaling 2.5% of global trade in 2013. An estimated 5% of all goods imported into the European Union are fake. Product piracy affects all countries and brands. Countries with strong economies, brands and licensors are hit hardest: The EU-4 (Germany, France, Italy and the UK) totalling to 38% and the US with 20%.
Another detailed report published by EUIPO in 2017, says counterfeit products originate from all countries in the world. China is responsible for 72% of all counterfeit products in the EU, USA and Japan. China’s questionable lead-ing role is followed by Hong Kong and Turkey. Counterfeit products are now a global problem affecting brands across a range of industries, and have become a major threat to Brand, Government and Consumers.
Enable individuals in the supply chain to easily and securely authenticate products
With the weaknesses of the current approaches and the ever increasing global counterfeit problem there is a real need for companies to carefully examine their product authentication options and select a solution that is fully secure, easy to use and cost effective.
To get comprehensive end-to-end protection by restoring distribution channel integrity, a solution needs to empower all stakeholders to verify a product’s authenticity.
How easy is the solution to integrate into the company’s product design, operations, distribution, and risk management systems?
The company must first consider the security tag that gets embedded in the product packaging. Executives will need to assess whether the tag can be reproduced by counterfeiters. They also must review how easy the tag is to produce and whether the company will create each one internally or outsource production.
Next, the company must determine how easy the tag will be to use in the field, including whether special equipment or training would be needed for using the tag system to authenticate each unit of product.
Last, the administrative tracking system must provide a robust set of real time information about the status of the company’s products in the field. At the same time, this online reporting system must be intuitive for users.
How do we make it secure?
Following tasks are required to implement our proposed solution for securing the NFC application data:
1. Establish Mobile backend and storage of data to Cloud Storage instead of using local storage on device.
2. Implement a Security Middleware to control and authentication access to Cloud from the application
3. Access the smart tag in controlled and secure manner to store sensitive information.
One-Stop Turn-key Approach
We design and manufacture customized NFC antenna for passive tags suitable for your product. In addition, we help encode your NFC chips so that it will work seamlessly with your mobile applications.
We can provide in different forms such as boxes, packaging, tags, stickers, tags, accessories and etc. Our five factories - located in Hong Kong, China (Dongguan & Shenzhen, Zhejiang) and Indonesia (Jakarta)
We are expert in developing NFC applications for Android & IOS mobile platform, as well as developing web-based server database that work together with mobile applications. As with anything, a business solution is only ever as good as its execution. You may have a great commercial idea that seems to be perfect for using proximity technology, but without a foundation of intuitive, well-designed software it may never become successful.
We provides cost-efficient and resizable capacity while automating time-consuming administration tasks such as hardware provisioning, database setup, patching and backups. It frees you to focus on your applications so you can give your clients the fast performance, high availability, security and compatibility your client need.
Big data is the enormous amount of data sets that require specialized systems to analyze and interpret data to arrive at a data pattern. Some of our big data tools used for big data analysis include predictive analysis.
New product development involves substantial trial and error. Big data takes the guess work out and also helps develop products that are feasible through active management.
Another advantage of big data is that it analyses information in real time thereby reducing the time devoted to analyzing large data sets. It, in turn, creates a cycle to take prompt decision making and escalate the speed from idea generation to product delivery.