We understand that converting an idea into a reality is extremely difficult, we work hard to tailor our solution to client's business model and company goals. See who we had work with over the years!
The Showcase from one of the world biggest telecommunications company
Date:
Apr, 2019
Client:
Huawei
Overview
Huawei, a renowned leader in high-end technology and innovation, sought to showcase its cutting-edge products, including the P30 and P30 Pro smartphones in 2019, through an engaging and interactive Roadshow experience throughtout Hong Kong.
Introducing
P30
Challenge: Monitoring of Performance
Huawei aimed to create a memorable and impactful Roadshow that would highlight their advanced camera technologies and enhance brand visibility among a wide range of potential customers. The challenges included:
Showcasing Innovative Products
Effectively demonstrating the P30 and P30 Pro’s state-of-the-art camera features to visitors of all ages.
Maximizing Brand Awareness
Engaging attendees and maximizing exposure to Huawei’s high-end technologies.
Tracking Visitor Engagement
Accurately capturing data on visitor interactions and Roadshow performance to optimize future events.
How do you track engagement?
Empower Your Roadshow: Where Event Innovation Meets Tech Savvy
Solution: Event Tracking Solution
At Huawei’s high-profile roadshow events, where innovation meets engagement, our advanced event tracking solution is at the forefront. Designed to enhance visitor interaction and streamline the tracking of experiences, our system integrates seamlessly with Huawei’s tech-driven approach. Here is how it works:
Each visitor is provided with a unique NFC card upon entering the event. This card serves as a digital passport, allowing them to record their experiences at various booths throughout the roadshow.
Huawei staff can set up multiple checkpoints across the event using our application. At each booth, visitors tap their NFC card to register their presence, ensuring accurate tracking of their journey through the different showcase areas.
Visitors need to obtain five digital stamps from different booths to qualify for a prize. This gamified element encourages engagement and ensures that participants explore a wide range of Huawei’s offerings.
Our solution allows Huawei staff to monitor real-time data on visitor engagement, booth performance, and overall event metrics. This valuable insight helps in assessing the effectiveness of each booth and optimizing future events.
By collecting stamps and participating in the interactive checkpoints, visitors enjoy a rewarding and memorable experience, while Huawei maximizes brand awareness and product exposure in a fun and innovative way.
Conclusion
Huawei’s commitment to showcasing cutting-edge technology is perfectly complemented by our solution, which ensures that every roadshow is a dynamic and data-rich event. Our solution not only streamlines operations but also creates an engaging and rewarding experience for all participants.
Increased Engagement
The NFC card system motivates visitors to explore all booths, enhancing their overall experience.
Efficient Tracking
Real-time data collection provides Huawei with actionable insights into visitor behavior and booth performance.
Seamless Operation
The integration of NFC technology simplifies the process of capturing and managing event data.
