“If you think that the internet has changed your life, think again. The Internet of Things is about to change it all over again!”
Mr. Brendan O’Brien
It is very common today, as an illustration of this concept can be achieved through an imagining of the next generation of QR codes, which leverage the physical world to achieve efficient onboarding and information access throughout commerce and society.
Product IoT transformation is a hot topic for many design professionals. And for good reason, since digital technology has the potential and ability to transform any product as we know it. But while it’s one thing to talk about product IoT transformation, it’s an entirely different thing to do it! In today’s article, we dive deeper into the phenomenon of product IoT transformation: what is it, why is it necessary and how do you go about it?
What is product IoT transformation?
Product IoT transformation is the process of changing any product to become connected with a digital platform which is able to provide additional value to the customer and becoming data-driven.
The challenge is about taking up the dual challenge of transforming the product on the one hand, and transforming the customer's experience on the other. So, rather than digital transformation being just about the product team, it’s a metamorphosis that involves organizations as a whole. Or at least it should, in order for it to be successful.
The Why of Product IoT Transformation
First things first. As a rule of thumb, any transformation, whether it is a digital one or not, has to take place with a clear objective in mind. It has to make business sense.
Too often still, companies seem to give in to peer pressure; their competitors all ‘do digital’ so they feel like they have to do something too. But digitalizing your product just for the sake of it is never a good idea. It leads to the implementation of (expensive) technology that doesn’t meet the actual needs of the business. Needless to say, this totally defies the purpose of a transformation.
Examples of Product IoT Transformation
Near field communication (NFC) is a popular technology being used more and more everyday all over the world with new and exciting applications. Fast and convenient, NFC technology is popular in parts of Europe and Asia and is quickly spreading throughout the world.
Orange Tranport Application
Orange is one of the largest operators of mobile and internet services in Europe and a global leader in corporate telecommunication services.The Orange NFC Transport allows you to safely have your tickets and payment cards in the SIM of your mobile. From the transport application, you can buy your tickets with your mobile, wherever you want, without queues, 24 hours. The NFC video gives a demo of how traveling can be made easier with Orange NFC Transport.
Iggesbund Paperboard Device
Iggesund Paperboard is a commission company of the Holmen Group and Europe’s third largest manufacturer of high quality virgin fibre paperboard. They make two of the world’s leading paperboard brands, Invercote and Incada. They are preferred by some of the most demanding brand owners in the world for their durability and design versatility. The foundation aims make products forest-sustainable. The NFC device video demonstrates how Iggesbund uses NFC to enhance their client’s products.
WhizTags
WhizTags is a young, Australian tech startup aiming to sell highest quality products. WhizTags are water-resistant NFC tags which allow you to carry them without fear of getting wet. Their tags are constructed from rigid PVC and are designed to survive in a variety of different environments. The NFC device video gives an introduction to some quick uses of NFC WhizTags.
How to get ready for a Product IoT Transformation?
While all of this sounds good in theory, it can seem pretty daunting when it comes to making that first step towards an Product IoT transformation. So here are a few ingredients for a successful start:
On a Final Note
You may have heard that 70 percent of digital transformations fail. The truth in this stat depends on how you define failure: According to Korn Ferry’s Melissa Swift, it’s more likely the majority of those efforts are simply stuck versus completely doomed. Still, it doesn’t inspire much confidence for those organizations just getting started.
We know the possibilities of digital technologies are enticing and that mounting competitive pressure creates urgency. But don’t rush into digital transformation without first laying a solid foundation for success.
“Give your product IoT transformation efforts the best chance to succeed by building a strong strategy!”
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